“We should all do what, in the long run, gives us joy, even if it is only picking grapes or sorting the laundry.” – E. B. White

I have been sewing since I was 11, but crafting nearly all my life. From mud pies to friendship bracelets and collages made from magazine clippings, I’ve always felt a strong urge to make things. I taught myself to sew with the help of my mother, who always encouraged craftiness. Throughout high school I sewed tote bags and small projects, but eventually other hobbies took precedence. When I went away to college, I dragged along my trusty sewing machine and sewed off and on when I found time between classes. Finally, I moved into an apartment and made my first quilt. I have been hooked ever since!

My favorite part of the sewing process is fabric and color selection, I love nothing more than to be surrounded by fabric. It feels natural to be entering into the realm of fabric design with my first fabric collection, Color Me Retro.

I’m still trying to find my style. One side of me loves clean, minimalist designs with limited colors and patterns. The other side loves patchwork goodness, sweet vintage florals, and an explosion of color. One thing is for certain; I love a bit of whimsy!

In addition to sewing, my hobbies include photography, baking, and collecting vintage kitchenware and linens. I currently live in Wisconsin with my pet bunny, George.





Bright, fresh, and fun, its only fitting that Jeni Baker’s design style matches her bubbly personality. Her collections evoke a retro feel, yet translate into the modern era with its simplistic designs and bold colors.


Inspired by the many small wonders in life.
A blissful collection of folk inspired florals and edgy geometric prints.
Cheerful floral and cool geometric figures play together in this fun collection.
Fall deep into the Scandinavian countryside with this sweet floral & geometric figures.


A retro-inspired collection with bright, fresh colors and bold prints.